Before there are any misunderstandings: Urban Lemonade is not a trendy drink vaguely associated with the anonymous big city, but a personal achievement. Not a rough concrete fizzy drink, but a drinking pleasure created in the haze of high culture. Urban Lemonade is not urban, but by Urban. Not New York, but Zurich.
A lemonade that was conceived in the context of a Japan exhibition at the Museum Rietberg should naturally be one thing above all: sophisticated. Locally produced, with high-quality, natural ingredients, no additives and only a little sugar.